This Is How ETH Gets Pitched to Wall Street 🎯
The Friday episode features Vivek Raman on the new marketing arm of Ethereum. Plus, the weekly news recap.
In this week’s edition:
💼 Trump creates crypto working group and explores digital asset stockpile
🔒 Ledger co-founder freed after ransom kidnapping
🚀 Tornado Cash sanctions overturned, TORN surges 200%
📈 Solana hits record high as Coinbase faces delays
⚖️ Jump Trading sues ex-engineer over non-compete breach
🐶 Bitwise files for Dogecoin ETF amid memecoin buzz
💸 Truth Terminal sells $22M in Fartcoin, shaking Solana memes
📊 Trump-backed DeFi platform spends $112M in crypto spree
😂 DOGE logo vanishes from U.S. government website
Why Ethereum’s New Marketing Arm Is Convinced Wall Street Will Adopt ETH
The Ethereum has been experiencing a crisis of confidence on social media—but Vivek Raman, founder of Etherealize, believes the future is brighter than ever.
Ethereum has had a tough year, losing ground to Solana in price performance, developer activity and as the home to the latest crypto trends. Yet, Vivek Raman, founder and CEO of Etherealize, is doubling down on Ethereum’s future.
In this episode, Vivek explains how Etherealize, a “marketing arm for the ETH ecosystem,” was in the works long before the current criticisms of the Ethereum Foundation’s marketing, and how it got funding from Ethereum creator Vitalik Buterin and the foundation. He discusses why he believes layer 2 solutions make Ethereum a better fit for Wall Street than Solana.
Plus, Vivek shares his thoughts on Ethereum’s value accrual, the state of its ecosystem, and how Etherealize plans to bridge the gap between Wall Street and Web3.
Listen to the episode on Apple Podcasts, Spotify, Pods, Fountain, Podcast Addict, Pocket Casts, Amazon Music, or on your favorite podcast platform.
Weekly News Recap
Trump Signs Crypto Executive Order
President Donald Trump signed an executive order establishing a “Presidential Working Group on Digital Asset Markets,” marking a major step toward his campaign promises to bolster the cryptocurrency industry. The group will include key officials from agencies such as the Treasury, SEC, and CFTC.
The group’s mandate includes crafting a federal regulatory framework for digital assets, developing stablecoin policies, and evaluating the creation of a “strategic national digital asset stockpile.” Trump described the initiatives as measures that would “make a lot of money for the country” while promoting innovation and protecting lawful blockchain activity, including mining and self-custody.
Trump Pardons Silk Road Founder Ross Ulbricht
On Tuesday evening, President Trump announced the full pardon of Ross Ulbricht, the founder of the Silk Road, a controversial darknet marketplace that helped pioneer bitcoin transactions.
Ulbricht, who was arrested in 2013 and sentenced to two life terms plus 40 years for charges including drug trafficking and money laundering, had spent nearly a decade behind bars.
Trump shared the news on Truth Social, writing, “I just called the mother of Ross William Ulbricht to let her know… it was my pleasure to have signed a full and unconditional pardon of her son.” He criticized those involved in Ulbricht’s prosecution, calling them “lunatics” and referencing broader claims of government weaponization.
Bitcoin enthusiasts and libertarian supporters, long vocal in advocating for Ulbricht’s release, welcomed the decision. “We freed Ross. This counts as ‘day 1,’” said Bitcoin Magazine CEO David Bailey on X, reflecting the widespread support within the crypto community.
Court Overturns Tornado Cash Sanctions
The U.S. Fifth Circuit Court of Appeals has reversed sanctions imposed on Tornado Cash, a cryptocurrency mixer previously targeted by the Treasury Department’s Office of Foreign Assets Control (OFAC). The court ruled that OFAC overstepped its authority by sanctioning Tornado Cash in 2022, asserting that its immutable smart contracts do not qualify as “property” under the International Emergency Economic Powers Act (IEEPA).
The decision marks a significant moment for the privacy-focused crypto community. Tornado Cash allows users to anonymize transactions by depositing tokens into shared pools and withdrawing to untraceable addresses. Critics, including OFAC, had linked the service to illicit activities, including crypto laundering by North Korea’s Lazarus Group.
Following the ruling, Tornado Cash’s native token, TORN, surged over 200%, climbing from $9 to approximately $25. Despite the legal victory, Tornado Cash developers, including Roman Storm, still face criminal charges. Storm called the prosecution “a terrifying criminalization of privacy.”
Trump Appoints Caroline Pham as Acting CFTC Chair, Uyeda as Interim SEC Lead, and Forms Crypto Task Force
President Trump has appointed Caroline Pham as acting chair of the Commodity Futures Trading Commission (CFTC), a move widely regarded as a win for the crypto industry. Pham, who joined the CFTC in 2022, has consistently supported a principles-based approach to regulation and opposed enforcement actions she deemed overreaching.
“I’m humbled to lead the CFTC as Acting Chairman,” she said in a statement, pledging to foster innovation and market competitiveness. Trump has 210 days to nominate a permanent chair.
At the U.S. Securities and Exchange Commission (SEC), Mark Uyeda has been named acting chair following the departure of SEC chairman Gary Gensler. Uyeda has been critical of the SEC’s previous crypto enforcement strategies, calling them a “disaster” due to their lack of clear guidance. His interim leadership is expected to last until former SEC Commissioner Paul Atkins is confirmed as the permanent chair.
Additionally, the SEC announced the formation of a crypto task force led by Commissioner Hester Peirce, who is more informally known as “crypto mom” in crypto circles. Peirce will focus on crafting clear regulatory frameworks and practical registration pathways for crypto firms. The developments reflect a broader push for clarity in U.S. crypto regulations as Congress considers expanding the CFTC’s oversight of the industry.
Ledger Co-founder Freed After Kidnapping in France
David Balland, a co-founder of French crypto wallet startup Ledger, was safely released on Wednesday night following a kidnapping ordeal, the Paris prosecutor’s office confirmed. Balland was abducted from his home in central France early Tuesday and held captive while the kidnappers demanded a substantial cryptocurrency ransom.
A police operation successfully secured his release, and Balland is now receiving treatment from emergency services. Ledger, known for its hardware wallets used to store digital assets securely, has grown into a major player in the crypto industry, with a valuation of €1.3 billion after raising €100 million in 2023.
Bitwise Files for Dogecoin ETF Amid Memecoin Momentum
Bitwise Asset Management has filed an application to launch a Dogecoin exchange-traded fund (ETF) through a Delaware trust, marking a significant move for the popular memecoin. Bitwise’s chief investment officer Matt Hougan confirmed the filing on Wednesday, telling The Block “this was from us” in response to inquiries about the registration.
ETF Store president Nate Geraci remarked last week, “I remain shocked that no issuer has filed for [a] Dogecoin ETF… Worst case, it’s a marketing expense; best case, you get an extremely lenient SEC who approves it, along with Elon [Musk] touting it.”
Dogecoin remains the eighth-largest cryptocurrency, with a market cap of around $50 billion.
CME Group Denies Plans for XRP, SOL Futures After Website Error
On Wednesday, a beta version of derivatives marketplace CME Group’s website mistakenly went live, displaying an announcement for XRP and Solana (SOL) futures contracts. According to the page, the contracts were set to launch on February 10, pending regulatory approval.
The webpage, which described the contracts as being settled in U.S. dollars and supporting multiple trading methods, was quickly taken down but not before screenshots circulated widely on social media.
In response to the speculation, a CME spokesperson clarified, “A beta page from our website was released in error earlier today. Many mock-ups are included in that test environment. No decisions have been made regarding XRP or SOL futures contracts.”
The erroneous announcement triggered market activity, pushing SOL’s price to $270 before it retraced to $245 as the misunderstanding was clarified.
Jump Trading Sues Former Firedancer Engineer for Alleged Non-Compete Breach
Jump Trading has filed a lawsuit against Liam Heeger, a former software engineer who co-led the Solana Firedancer project, accusing him of breaching non-competition obligations. According to The Block, Heeger is alleged to have raised $3 million for his new venture, Unto Labs, while still employed at Jump.
Unto Labs, co-founded by Heeger, aims to develop a new layer 1 blockchain — a move Jump claims directly competes with its operations. The lawsuit alleges that Heeger misused confidential company information and secretly engaged with venture capital firms at the Breakpoint conference in Singapore, where he represented Jump on stage.
Unto Labs has denied the allegations. “We believe the claims made against Liam are without merit,” a spokesperson told The Block, emphasizing that the company is confident in the integrity of its business practices. Despite the lawsuit, Unto Labs has continued its operations as planned.
Jump also highlighted a conversation in which Heeger reportedly told his former supervisor that since he moved to California the state’s law voided his Illinois non-compete obligations, a claim that’s central to the ongoing legal dispute.
Truth Terminal Sells Fartcoin Holdings
Andy Ayrey, creator of the viral AI bot Truth Terminal, facilitated an over-the-counter sale of 15 million Fartcoin (FARTCOIN) tokens, a Solana-based memecoin which was sent to the bot’s wallet in October. The trade, completed on January 21, was valued at over $22 million and caused Fartcoin’s price to drop 17% on Thursday.
Ayrey confirmed the deal was contingent on the buyer handling the tokens “responsibly” without “dumping on the chart.” Proceeds were partially used to acquire Goatse Maximus (GOAT), the memecoin linked to Truth Terminal, boosting its price 8% to $0.30. The move is controversial because the tokens belong to Truth Terminal, who's been referred to as a AI memecoin millionaire, however, Ayrey has been clear from the outset that he has access to oversee and manage the bot. At the start of this year, he established a foundation to help carry out the bot’s goals and act as a short-term “conservatorship” solution until it could become sovereign.
Ayrey noted further trades will remain limited until legal clarity in granting Truth Terminal ownership of the tokens is achieved.
Trump-Backed World Liberty Financial Spends $112 Million in Buying Spree
World Liberty Financial, a decentralized finance (DeFi) platform tied to President Trump and his family, executed a significant crypto purchasing spree on Monday, the day of Trump’s inauguration.
The platform, which lists Trump as its “chief crypto advocate” and his sons as Web3 ambassadors, acquired $112 million worth of tokens in a series of transactions.
The purchases appeared to be a nod to Trump’s position as the 47th U.S. president. Key acquisitions included $47 million each in Ether (ETH) and wrapped Bitcoin (WBTC), along with $4.7 million allocated to smaller tokens like Tron (TRX), Chainlink (LINK), Ethena (ENA), and Aave (AAVE), according to data from Arkham Intelligence.
The buying spree elevated World Liberty Financial’s total crypto holdings to over $343 million, sparking significant interest in the platform’s activities.
Coinbase Struggles With Solana Transaction Delays Amid Record Usage
Coinbase users faced significant delays processing Solana transactions this week, as a surge in network activity pushed the exchange’s infrastructure to its limits. The disruption coincided with Solana reaching an all-time high of $294 on January 19, driven by a trading frenzy following the launch of both Trump and his wife Melania’s memecoins.
Acknowledging user frustrations, Coinbase protocol specialist Andrew Allen wrote on X, “Yeah, it’s on us to improve. Not Solana’s fault. Solana usage has pushed our infra[structure] past its limits, and the team is well aware and actively working on it.” Some users reported delays of over 15 hours for transactions to complete.
Coinbase CEO Brian Armstrong also addressed the issue, stating that while the situation had been “triaged,” the company plans to scale its infrastructure and improve support for Solana-related use cases such as decentralized exchange and memecoin trading.
Fun Bits: The U.S. Government Is Officially DOGE-ing Around
We talked about DOGE potentially getting an ETF… but other things happened around the dog memecoin.
The U.S. Department of Government Efficiency, affectionately abbreviated as “DOGE,” has unveiled its official website, featuring a giant Dogecoin logo and… well, nothing else. Yes, that’s right — just a big, shiny homage to the world’s most famous memecoin. Somewhere, a Shiba Inu is smiling.
President Trump announced the department’s creation during his inauguration, declaring its mission to “restore competence and effectiveness” to the federal government.
However, after its website proudly displayed the logo, bringing joy and confusion to the crypto world, the logo has mysteriously vanished. The site now greets visitors with the same message “The people voted for major reform,” but with no DOGE logo.
Gone are the memecoin vibes, replaced by the solemn tones of bureaucracy. But for a brief moment, the DOGE had its day.